Capsules/Tablets per day?!
Question:
How many capsules or tablets (dietary supplements) are consumers
willing to take a day
Answers:
A consumer is not necessarily an educated person. An educated consumer will take the prescribed quantity per day until at which time they have discerned a perceived return or a lack thereof. If, in fact, there is no perceived return from the proscribed ingestion of the recommended amount then one could come away from the experience believing that one has been taking an ineffective product & one should change brands. Bear in mind, dietary supplements are hazardous to ones digestive systen if taken on an empty stomach, too.
Other Answers:
Depends on what are in the capsules/tablets and the consumer.
Source(s):
personal opinion
Depending on who you ask, between one-half and two-thirds of Americans take a dietary supplement at least once a week. According to data from the 1999–2000 National Health and Nutrition Examination Survey
(http://aje.oupjournals.org/cgi/content/abstract/160/4/339), 52% of adults took a dietary supplement in the month before the survey. That number is somewhat smaller than most of the nonscientific numbers I found (most estimated 60% to 70%).
According to a 2002 Harris survey discussed at
http://www.harrisinteractive.com/news/newsletters/healthnews/HI_HealthCareNews2002Vol2_Iss23.pdf,
69% take supplements, and the median number of supplements is 30 per 30 days, or one per day. By definition, half of the survey group take more than the median, and half take less. Assuming 34% of respondents (what’s left after the 66% who take supplements) said they take no pills, it’s a good bet that most supplement users take more than one
pill a day (data from the British Columbia study I cite below bears that out). While college-educated respondents were more likely to be skeptical of the health claims of supplements, they were more likely to take the pills, and tended to take more of them.
However, I was only able to find one academic study that specifically addressed U.S. pill consumption. According to a 1999 revision of a 1997 study by University of Wisconsin researchers, many Americans are willing to take at least 10 pills a day.
This was a small study, with just 33 participants
(http://healthproductsusa.net/article13_health.htm). All were white.
Twenty-six (79%) had some college education. Seventeen (52%) were either college graduates or had a postgraduate degree. All of the participants took at least 2 dietary supplements, which suggests that the survey wanted to limit itself to serious supplement users. As such, these people are probably more likely than the general populace
to take a large number of pills. Twenty-four (73%) took more than 5 supplements per day, and 12 (36%) took more than 10 per day.
The more-detailed 1988-1994 National Health and Nutrition Examination Survey contains the data you require, but the raw data is nearly impossible to extract. However, a summary
(http://www.cdc.gov/nchs/data/nhanes/databriefs/dietary.pdf) is available online. The data is taken from 1988 to 1994, the period in which supplement use began to expand dramatically. As such, the numbers certainly understate current supplement use.
But even during the period of this survey, 15% took more than three supplements a day.
I know you want U.S. numbers, but I found a British Columbia survey that should help you
(http://www.healthservices.gov.bc.ca/prevent/nutrition/pdf/nutrition_supp.pdf).
According to this survey, 64% of respondents took supplements in the last month, which is close to the results from the Harris survey.
Based on the margin of error for both surveys, the difference is not statistically significant.
According to the B.C. study, most users took one or two supplements per day, but 25% took at least four per day.
Warning: Because nonusers are less likely to take a supplement survey than users, the actual supplement penetration for North America is probably lower than the Harris and British Columbia surveys indicate.
But the data regarding how many pills supplement users take is quite illuminating.
Bottom line: While most Americans do not take four or more pills a day, there is a significant minority that do. And the fact that 36% of a study group of supplement users took 10 per day and 73% took five per days suggest that many supplement users would be willing to take five or 10 a day if they believed there was a compelling reason to do
so.
Another interesting site:
This story discusses research about the growth of the
nutritional-supplement industry and contains such nuggets as 77% of Americans think nutrition is more important than price, according to a study by the Food Marketing Institute.
Http://www.nutraceuticalsworld.
Answers: